Wing 2 Presentation

• "Tweet for Trunks"
• focused on grabbing and HOLDING attention
• the people muste want to know more
• unique and difference
• first principle is to get personal- facebook can allow people to make personal connections.  emotionally intense pictures are stimulating.  
• the idea of time investment attracts customers
• principle number two: deliver the unexpected.  humans are designed to be in tune to surprise
• present something that is interesting and relatable; start with a fact or a question, employ humor
• (not everyone has the same humor so you must be careful)
• principle number three: visualize your message
• remember 85-90 percent of what we see
• physical characteristics shape our impressions
• marketers uses images: juxtaposition, replacement, and fusion
• principle four; make a connection
• use sensory based images to grab attention
• colors, sounds
• personal, unexpected, visual, visceral
• measure your engagement, through social media and establish a baseline