- Research is the world's biggest industry
- Research reported in writing is the source of what we most believe
- research is different than an opinion
- it is okay to be skeptical of the research you read
- What then is it? --- in broad terms, we "do" research whenever we gather information to answer a question that solves a problem
- writing up research:
- remember
- understand
- to test your thinking
- Why a formal report?
- satisfy demands imposed by a community of people competent in a given field
- you demand more from yourself when it is to be distributed to others
- embody the shared values of a learning community
- Connecting With you Reader
- research is a conversation
- research can be like a bad classroom experience
- you must think of your reader as someone who doesnt know it but needs to and yourself as someone who will give her reason to want to know it
- "ive found something new and its interesting"
- "The things ive found are going to help you to solve a problem"
- even if you dont have an audience right now, you must write as if you do. You must present yourself as interested in, even ethusiastic
- always write with an audience in mind
- tehir more common role is that they help to understand something better
- I have information for you
- I can help you fix a problem
- I can help you understand something better
- Undersanding the audience
- you must understand what they want
- you meet your end of the bargain when you share whatever would interest them
- you are concerened with a particular community of readers, with their interests and
- expectations, with improving their understanding, based on the best evidence you can find
- Checklist:
- Who will read my report?
- What do they expect me to do?
- How much can I expect them to know?
- How will my readers respond to the solution in my main chain?