- Dan uses a hypothetical situation to get people to stray away from protesting against bankers
- creates campaign to delay people finding out about problems in banks
- asked himself, what is the singular goal? (Wing 1)
- he did a poll and found out his information
- Wing 2 - how will he grab attention?
- uses sounds and different pictures to create a you tube video
- wing 3 - engage, how do i make people care enough about what I am doing?
- set up forum so people can comment of the issue, get friends to pass the link, and get people to follow through with their duties
- Wing 4 - take action... how can people take this problem into their own?
- used twitter and youtube, taregeted people who used bags the most, awareness-binding petition
- he used the 4 wings to cause a public distraction.
- do not let yourself be distracted from your goals by other peoples goals
- people can feel mislead if you are just asking for money
- Mattress Campaign - treat this campaign as we would treat a math test
- this is where our focus is
To distract people from the company's problems, I could get my company involved with some sort of charity work. I would find out the singular goal of the charity, and I would make that my goal from now on. If I was focused on that goal, the other people would be focused on it as well.
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