- "Tweet for Trunks"
- focused on grabbing and HOLDING attention
- the people muste want to know more
- unique and difference
- first principle is to get personal- facebook can allow people to make personal connections. emotionally intense pictures are stimulating.
- the idea of time investment attracts customers
- principle number two: deliver the unexpected. humans are designed to be in tune to surprise
- present something that is interesting and relatable; start with a fact or a question, employ humor
- (not everyone has the same humor so you must be careful)
- principle number three: visualize your message
- remember 85-90 percent of what we see
- physical characteristics shape our impressions
- marketers uses images: juxtaposition, replacement, and fusion
- principle four; make a connection
- use sensory based images to grab attention
- colors, sounds
- personal, unexpected, visual, visceral
- measure your engagement, through social media and establish a baseline
Tuesday, October 11, 2011
Wing 2 Presentation
Monday, October 10, 2011
Robots or Reality? The Emergence of Sentience
As the time that the iHumans spent on the Earth increased, the line distinguishing human behavior and robotic behavior began to blur. The more that the iHumans interacted with people, the greater understanding they had for human behavior. In their interactions with humans, their robotic “minds” started to pick up on the way that humans would think and interact. These observations fed their robotic wavelengths and taught their humanistic qualities to expand and grow. Likewise, as the robots became increasingly human-like, actual humans began to lose qualities of their everyday lives. They started to mimic the behavior of the robots. As the people became accustomed to the iHumans doing work for them, they began to lose their sense of life purpose and personality. They became careless, and their interactions with robotic artificial life seemed to alter their view of how they should behave and interact. They lost social skills and their personalities gradually became numb, as they began to go through life like it was a system without any feelings or thoughts. As time continued, the distinguishing traits between the iHumans and real humans deteriorated, and resulted in a disastrous planet where God’s creation of the Earth is turned completely upside down.
The daily lives of the humans completely changed, and the human race forgot how they previously lived before their assistance of artificial life. They lost all motivation to work, provide for families, and maintain their health. iHumans began to take over their occupations, receive an education, and develop technology in the replace of the humans. Their robotic minds became so advanced that they were able to continue the creation of more artificial life of their kind, and the iHumans seemed to completely take over the Earth and all of its responsibilities.
In the time of this extreme social change, there were few people who recognized the danger that continued to arise. As the years went by, there was the occasional group of Apple employees who managed to salvage enough of their human intelligence to understand that humans were, in essence, becoming obsolete. Like the man in Plato’s allegory, they were able to open their eyes to recognize the new reality that the human race was almost useless to the modern society. In their efforts to inform the people of the dominance of their technology, the humans did not believe them. The human’s lack of thinking was clear in their incomprehension of the world’s recent social change.
While the humans failed in their efforts to stop the continuous production of iHumans, the iHumans themselves were developing feelings of anger and betrayal from their creators. In the extended time that the robots had interacted with humans, they started to obtain their feelings and emotions that went along with certain life problems. They became offended that some of the Apple employees wanted to cease the production of iHumans. They became angered not only because they had developed an individual mindset with and ego and self-accomplishment, but they also cared about the other iHmunas and did not want anything to happen to them. As their emotions grew stronger, the spine of the iHuman would light up. The brighter their spine shone, the stronger they felt. As the years continued, their understanding for human though and emotions continued to increase. The shine of their spines became brighter, and it became a permanent physical trait of the iHuman. With the ability to feel emotions, there was nothing more that the iHumans needed to obtain in order to control the entire world, forcing the human race to become outdated.
Ultimately, the interaction between the natural life and the artificial life became the ultimate downfall for the human race. The humans lacked the recognition for a daily life schedule, and their thought process slacked because of the work that the robots would complete for them. The more the robots worked for the humans, the more they began to act and feel like humans, showing emotion and care for others of their kind. The robots became a reality to the human race and their sentience they learned from their creators helped them to achieve power and dominance over the world.
The First Creation Story: “The Second Generation”
And on the sixth year after hard work and repeated failure, Apple created the iHuman, and finally, it was good. Just as it took God time to create the world, it took Apple many years to build their robot. However, on the seventh year, they rested and watched their product ring-in profit, changing the entire course of the universe.
The iHuman is a robotic technology that takes the shape and form of human life, performing tasks and operations that were previously only capable by people. The iHuman has embedded chips that can listen to sound and voices, comprehend what it hears, and react accordingly. The iHuman can communicate with actual humans, both verbally and through “body” language. Also, the iHumans are capable of conversing with each other through eye contact, through lasers and microchips in their pupils.
Although they can think for themselves, they are designed to assist actual humans in their everyday activities. They are marketed to target potential consumers with busy lives, who could use an extra mind and body to help with their to-do list. The iHumans follow commands such as washing the dishes, doing the laundry, returning phone calls, or filing papers. They even have the intellectual capacity to study and do homework because Apple’s technology allows them think with their own “mind”. As practical as the iHuman may sound, it is this individual robotic mindset that’s created the potential destructive change to the entire world.
The iHumans worked well from the beginning. Unlike most state-of-the-art technological advances that are created with flaws, the years of work to create the iHuman seemed to pay off as Apple’s product began to take off exactly as they hoped. The robots were able to follow the commands of the consumers, interact with the people they came across, and problem solve to their own ability. Just as the Cylons in Battlestar Galactica, the iHumans became their own species that appeared capable of almost anything. Their popularity grew rapidly. Production increased and they began to multiply and fill the Earth; it was the creation of the world’s “Second Generation”. Within these robots, for better or for worst, was Apple’s creation of the very first form of artificial life.
Thursday, October 6, 2011
Free Write
- 2020 computers to power the human brain
- information technology grows and doubles every one year or few months, depending on what you measure
- in 25 years technology will be one billion times as powerful as they are today
- a million times more powerful in 20 years
- cell phones are now much cheaper and much more powerful
- 2029 modeled brain that can function as a brain- provides the software to simulate all aspects of the brain including the emotional level
- machines with the substance of human ability
- able to access alll of human knowledge with a few keystrokes
- 2045 expanded intelligece of human machines
In 2029, I will be 36 years old. I will hopefully be married, with one or two young chidren.
In 2045, I will be 52 years old. My children will be grown, and possibly will be my age right now. My life will be devoted to my family and my career.
Wednesday, October 5, 2011
Mindwalk Notes
- Thinks trip will not go well; but he wants to get away from Washington
- thomas harrison the poet- he shows around the presidential candidate
- The woman recognizes the poet, but not the candidate
- human body is like machine (clock)
- public health would improve if we changed our eating habbits
- everysecond a rainforst in brazil is destroyed
- "Everything is connected to everything else" She thinks we need to start by changing the way we look at the world. She thinks that instead of focusing on solving each little problem we need to change the way we look at the world and everything will stem off of this. She says the crisis in the world is perception
- the room represents the crisis of perception
- the modern world allows man to dominate all
- she thinks that men have created the tools and machines to change the view of the world. She thinks the women suffer because of the men's actions
- everyday she takes a walk regardless of the weather and tries to understand the world
- she explains atoms that create light, and equations that create the ripples in the water
- the essence of the cord lies in relationships
- relationships make music
- people give knowledge away without thinking about the consequences. Scientists have the power to create bombs that can kill and destroy
- to get the specifics you have to take it apart and look at it in pieces
- if the root dies the fungus dies; so many relationships depend on each other in life. Relationships are the essence of all living things. A web of relationships is a scientific fact of dependency
- self transcending is a part of life. They reach out and create new forms. Creativity is a basic element of evolution
- give importance to the next generations. when we forget about them, we dvelop things that are poisonous to all living things
- knowledge is not power, we cannot diminish the possibilities of the next generation
- can life really be condensed into systems?
Tuesday, October 4, 2011
Outline of Genesis and Plato
Genesis
1. God created the world
3. Adam and Eve
*Battlestar is like Noah's arc because just like Noah took 2 of everything, they only let certain people on the ship
Plato
1. God created the world
- He did not do it over night; it took time. He did it over six days
3. Adam and Eve
- God gave them instructins and they disobeyed
- They were not allowed to eat from the tree of knowledge
- Adam fell into the disobedience because Eve told him it was okay
- The punishment helped them to learn the difference between good and evil
- There is a value of learning from your mistakes but you still pay for your consequences
- Cain kills his brother Abel
- The lord puts a mark on Cain so that no one who comes across him can kill him
- A long line of decendants came from Cain, all who were affected by Cain killing his brother
- All humans were created under good. They were all good, and the were called "Humankind"
- The Lord regrets making Humankind because they sin and they can be evil
- Since God saw the Earth as eveil, it became more evil and he decides to wash out the sins
- He tells Noah to build an ark and put two of every animal on it
- The Lord tells Noah to pack up the ark
- just as the Lord created the Earth in seven days, he drestroyed it in seven days by flooding everything
- God restores the Earth for Noah and the creatures on the ark
- Noah lets all of the animals go so they can multiply to fill the Earth
- God states that never again will he destroy every creature on the Earth
- God promises Noah that he will never again flood the Earth. He states that no one shall harm another human, because everyone is made in Humankind.
- After the flood, there came many decendants
- From these decendants came nations and kingdoms
- The Earth seems to replenish after the flood
- The people built a tower to the heavens
- The Lord scattered the people all around the Earth and confused the languages
- The people continued to multiply
*Battlestar is like Noah's arc because just like Noah took 2 of everything, they only let certain people on the ship
Plato
- tells a story to a man about a bunch of prisoners
- if the people walking by saw their shadows, that would be the only way they would live. they would never see actual objects
- if they showed these people the real person, would they believe that eality was actually a reality
- people are forced to look at the wall... one of them gets out.
- he goes up (because the people are in a cave)
- he hurts his eyes, he has a hard time accepting the new reality
- he goes back down, and the people do not believe him
- he goes from the darkness to the light, then he goes back to help the people who are still there
Adjusting to Siena Life
After six weeks of being on campus at Siena, I am very pleased with how I have adjusted. Over the summer, I had many concerns about managing time between playing a sport, going to classes, and getting all of my work done. Also, I was concerned about leaving my friends and family at home. However, although I do miss home, I have been enjoying my time here at Siena and have met so many new and wonderful people. I have established true friendships in the short time that I have been here, and I have found a routine of how to study, where to study, and how to balance the very little free time I have. After all of my concerns this summer, i can now say with confidence that Siena is absolutely the right place for me, and I am very happy here.
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